FACE Strategy 2023 - 2028
The strategy outlined in this document serves to strengthen the excellent work already delivered by FACE and create the conditions to allow for further development of the organisation to benefit our members. Through consultation with them we have revised our 2016-20 Strategy, to reflect the shifting HE and lifelong learning landscape, reflecting our four strategic goals.
Our strategic objectives
Research, practice and events
- Provide a forum for the sharing of research ideas with a view to collaboration on research proposals where feasible, using existing and new special interest groups as appropriate
- Offer a medium for the sharing of research methods, approaches and findings and an opportunity to examine how these can be applied in practice
- Provide a platform for practitioners to showcase WP work at a variety of levels (such as informal meetings through to formal international conferences)
- Promote the application of research findings in WP practice through the sharing of WP models of good practice among practitioners through for example the annual publication
- Support and promote cooperation among providers, practitioners and third sector organisations, both nationally and internationally
- Identify and respond to training and support needs of researchers, evaluators and practitioners.
Infrastructure, finance and sustainability
- Ensure that FACE is a well governed, financially secure charity that balances innovation with stability
- Develop strategic partnerships resulting in increased new income streams and further enhance the suite of publications produced
- Support early career researchers and practitioners and also the dissemination of research and best practice approaches in the field of access, continuing education and widening participation
- Promote the effective use of charitable resources, including developing a plan for sustainability for FACE services and also the investment of appropriate funding for the ongoing development of member services and activities.
Membership, experience and identity
- Develop membership categories which appeal to a diverse membership, with a recognition program to reward significant experience/expertise
- Increase membership engagement, starting with FACE conference, but including new engagement opportunities through the year
- Redefine the membership benefits and offer, and develop a communications and feedback plan to inform its continual improvement
- Develop a FACE member/exec member account management model/strategy
- Adopt a focused approach to recruiting new members and develop a welcome process that encourages new members to get involved right from the start
- The integration of the customer relationship management (CRM) system to manage, monitor and support membership engagement
- Maximise the potential of existing partnerships with other organisations and structure.
Policy and regulation
- Develop effective relationships with regulators, mission groups and wider sector networks
- Influence policy decisions through a collective response to consultations and general sector engagement
- Advocate for the discipline of widening participation and the community of practitioners responsible for delivering its objectives
- Engage with senior leaders across all sectors responsible for delivering HE in all its guises.